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Document Type: Book
All Authors / Contributors: Claire Swann; Stanley E Henderson; American Association of Collegiate Registrars and Admissions Officers.
ISBN: 0313291136 9780313291135
OCLC Number: 36767618
Notes: "Published in association with the American Association of Collegiate Registrars and Admissions Officers, Washington, D.C."
Description: xv, 300 p. : ill. ; 25 cm.
Contents: Perspectives on educational reform / Donald Stewart -- Perspectives on admissions / John Casteen -- A historical view of an admissions dilemma : seeking quantity or quality in the student body / Stanley E. Henderson -- Admissions officer : a profession and a career / Claire C. Swann -- Competencies and training / Stanley E. Henderson -- Ethics and sensitivity to students / Mary Lee Hoganson and Steven T. Syverson -- The role of professional associations / Wayne E. Becraft -- Strategic enrollment management / Michael G. Dolence -- Research / Linda M. Clement and Teresa M. Flannery -- The development of a marketing plan / James C. Blackburn -- Recruitment : student outreach strategies / Joyce E. Smith -- Applying technological tools / David H. Stones -- Policies and procedures / M. Overton Phelps, D. Parker Young, and Timothy D. Letzring -- Targeting diversity / Diana Guerrero -- International students / Clifford Sjogren -- Collegiate telecounseling and recruitment videos / Joe F. Head -- Admissions partners on campus / Kathleen G. Plante -- Admissions partners off campus / Tim Washburn -- Students of the future / Greta S. Mack.
Series Title: The Greenwood educators' reference collection
Responsibility: Claire C. Swann, senior editor ; Stanley E. Henderson, editor.

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