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Personalities and products : a historical perspective on advertising in America Preview this item
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Personalities and products : a historical perspective on advertising in America

Author: Edd Applegate
Publisher: Westport, Conn. : Greenwood Press, 1998.
Series: Contributions to the study of mass media and communications, no. 53
Edition/Format: Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Edd Applegate
ISBN: 0313303649 9780313303647
OCLC Number: 37187541
Description: xii, 178 p. ; 22 cm.
Contents: Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.
Series Title: Contributions to the study of mass media and communications, no. 53
Responsibility: Edd Applegate.

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