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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Edd Applegate |
| ISBN: | 0313303649 9780313303647 |
| OCLC Number: | 37187541 |
| Description: | xii, 178 p. ; 22 cm. |
| Contents: | Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s. |
| Series Title: | Contributions to the study of mass media and communications, no. 53 |
| Responsibility: | Edd Applegate. |
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