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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52729040 Title: Encyclopedia of presidential campaigns, slogans, issues, and platforms Author: Robert North Roberts; Scott J Hammond Publisher: Westport, Conn. : Greenwood Press, 2004. ISBN/ISSN: 0313319731 9780313319730 OCLC:52729040

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Encyclopedia of presidential campaigns, slogans, issues, and platforms

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Encyclopedia of presidential campaigns, slogans, issues, and platforms

Author:	Robert North Roberts; Scott J Hammond
Publisher:	Westport, Conn. : Greenwood Press, 2004.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters, but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential Read more...
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Robert North Roberts; Scott J Hammond Find more information about:
ISBN:	0313319731 9780313319730
OCLC Number:	52729040
Description:	xxxiv, 395 p. : ill. ; 27 cm.
Contents:	Presidential campaigns, 1789-2000 -- Presidential campaign slogans, issues, platforms, and programs.
Responsibility:	Robert North Roberts and Scott John Hammond.
More information:	Table of contents

Abstract:

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters, but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to, and memorized by, a huge voting public.

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