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Entrepreneurship
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Entrepreneurship

Author: Alan L Carsrud; Malin Brännback
Publisher: Westport, Conn. : Greenwood Press, 2007.
Series: Greenwood guides to business and economics
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alan L Carsrud; Malin Brännback
ISBN: 031333689X 9780313336898
OCLC Number: 76820837
Description: xxi, 182 p. : ill. ; 25 cm.
Contents: What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
Series Title: Greenwood guides to business and economics
Responsibility: Alan L. Carsrud and Malin E. Brännback.
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