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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Alan L Carsrud; Malin Brännback |
| ISBN: | 031333689X 9780313336898 |
| OCLC Number: | 76820837 |
| Description: | xxi, 182 p. : ill. ; 25 cm. |
| Contents: | What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls. |
| Series Title: | Greenwood guides to business and economics |
| Responsibility: | Alan L. Carsrud and Malin E. Brännback. |
| More information: |
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