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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Robert F Everett |
| ISBN: | 9780313350481 0313350485 |
| OCLC Number: | 236141637 |
| Description: | xvi, 179 p. : ill. ; 25 cm. |
| Contents: | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Series Title: | Entrepreneur's guide (Westport, Conn.) |
| Responsibility: | Robert F. Everett. |
| More information: |
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