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The entrepreneur's guide to marketing
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The entrepreneur's guide to marketing

Author: Robert F Everett
Publisher: Westport, Conn. : Praeger, 2009.
Series: Entrepreneur's guide (Westport, Conn.)
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert F Everett
ISBN: 9780313350481 0313350485
OCLC Number: 236141637
Description: xvi, 179 p. : ill. ; 25 cm.
Contents: Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Series Title: Entrepreneur's guide (Westport, Conn.)
Responsibility: Robert F. Everett.
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