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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/223370177 Title: Advertising 2.0 : social media marketing in a Web 2.0 world Author: Tracy L Tuten Publisher: Westport, Conn. : Praeger, 2008. ISBN/ISSN: 9780313352966 0313352968 OCLC:223370177

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Advertising 2.0 : social media marketing in a Web 2.0 world

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Advertising 2.0 : social media marketing in a Web 2.0 world

Author:	Tracy L Tuten
Publisher:	Westport, Conn. : Praeger, 2008.
Edition/Format:	Book : English
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Document Type:	Book
All Authors / Contributors:	Tracy L Tuten Find more information about:
ISBN:	9780313352966 0313352968
OCLC Number:	223370177
Description:	viii, 202 p. : ill. ; 24 cm.
Contents:	Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
Responsibility:	Tracy L. Tuten.

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