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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/246888066 Title: Too busy to shop : marketing to "multi-minding" women Author: Kelley Murray Skoloda Publisher: Westport, Conn. : Praeger Publishers, 2009. ISBN/ISSN: 9780313354878 0313354871 OCLC:246888066

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Too busy to shop : marketing to "multi-minding" women

Author:	Kelley Murray Skoloda
Publisher:	Westport, Conn. : Praeger Publishers, 2009.
Edition/Format:	Book : English
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Document Type:	Book
All Authors / Contributors:	Kelley Murray Skoloda Find more information about:
ISBN:	9780313354878 0313354871
OCLC Number:	246888066
Description:	xv, 173 p. ; 25 cm.
Contents:	Staggering stats : buying power of the female consumer -- The apple of many eyes : women buyers now getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach multi-minding audiences -- Before women go shopping, they CROP : the CRedible Opinions Shortcut -- The keys to connecting with multi-minding women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She is looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.
Responsibility:	Kelley Murray Skoloda ; foreword by Geraldine Laybourne.

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