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The entrepreneur's guide to selling
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The entrepreneur's guide to selling

Author: Jonathan London
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, ©2009.
Series: Entrepreneur's guide (Westport, Conn.)
Edition/Format: Book : English
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Document Type: Book
All Authors / Contributors: Jonathan London
ISBN: 9780313359187 0313359180 9780313359194 0313359199
OCLC Number: 313016983
Notes: Includes index.
Description: xiii, 155 p. : ill. ; 25 cm.
Contents: Nobody wants what you are selling -- The art of selling -- People buy from people -- Defining your sweet spot -- Prospecting : gaining access to power -- Qualifying prospects and discovering needs -- Presenting or demonstrating your solution -- Anticipating and handling objections -- Closing the sale -- Negotiating the deal -- Putting and keeping it all together.
Series Title: Entrepreneur's guide (Westport, Conn.)
Responsibility: Jonathan London.

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