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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
James R Ogden; Scott Rarick |
| ISBN: | 9780313365829 0313365822 9780313365836 0313365830 |
| OCLC Number: | 429027422 |
| Notes: | Includes index. |
| Description: | xvii, 122 p. : ill. ; 25 cm. |
| Contents: | What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising. |
| Series Title: | Entrepreneur's guide (Westport, Conn.) |
| Responsibility: | James R. Ogden and Scott Rarick. |
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