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Soap, sex, and cigarettes : a cultural history of American advertising
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Soap, sex, and cigarettes : a cultural history of American advertising

Author: Juliann Sivulka
Publisher: Belmont, CA : Wadsworth Pub. Co., ©1998.
Edition/Format: Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Juliann Sivulka
ISBN: 0534515932 9780534515935
OCLC Number: 36103727
Description: xv, 448 p. : ill. ; 24 cm.
Contents: Historical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.
Responsibility: Juliann Sivulka.

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