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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Juliann Sivulka |
| ISBN: | 0534515932 9780534515935 |
| OCLC Number: | 36103727 |
| Description: | xv, 448 p. : ill. ; 24 cm. |
| Contents: | Historical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution. |
| Responsibility: | Juliann Sivulka. |
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