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Why we buy : the science of shopping Preview this item
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Why we buy : the science of shopping

Author: Paco Underhill
Publisher: New York ; Toronto : Simon & Schuster, ©2000.
Edition/Format: Book : English : 1st Touchstone edView all editions and formats
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Document Type: Book
All Authors / Contributors: Paco Underhill
ISBN: 0684849135 9780684849133 0684849143 9780684849140
OCLC Number: 44114085
Notes: Includes index.
Description: 255 p. ; 22 cm.
Contents: I: Instead of Samoa, stores : the science of shopping. A science is born -- What retailers don't know -- II: Walk like an Egyptian : the mechanics of shopping. The twilight zone -- You need hands -- How to read a sign -- Shoppers move like people -- Dynamic -- III: Men are from Sears hardware, women are from Bloomingdale's : the demographics of shopping. Shop like a man -- What women want -- If you can read this you're too young -- Kids -- IV: See me, feel me, touch me, buy me : the dynamics of shopping. The sensual shopper -- The big three -- Time, real and perceived -- Cash/wrap blues -- Magic acts -- In cyberspace, no one can hear you shop -- The self-exam -- Final thoughts.
Responsibility: Paco Underhill.

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