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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Paco Underhill |
| ISBN: | 0684849135 9780684849133 0684849143 9780684849140 |
| OCLC Number: | 44114085 |
| Notes: | Includes index. |
| Description: | 255 p. ; 22 cm. |
| Contents: | I: Instead of Samoa, stores : the science of shopping. A science is born -- What retailers don't know -- II: Walk like an Egyptian : the mechanics of shopping. The twilight zone -- You need hands -- How to read a sign -- Shoppers move like people -- Dynamic -- III: Men are from Sears hardware, women are from Bloomingdale's : the demographics of shopping. Shop like a man -- What women want -- If you can read this you're too young -- Kids -- IV: See me, feel me, touch me, buy me : the dynamics of shopping. The sensual shopper -- The big three -- Time, real and perceived -- Cash/wrap blues -- Magic acts -- In cyberspace, no one can hear you shop -- The self-exam -- Final thoughts. |
| Responsibility: | Paco Underhill. |
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