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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
James B Twitchell |
| ISBN: | 0743243463 9780743243469 |
| OCLC Number: | 55474408 |
| Description: | 327 p. : ill. ; 25 cm. |
| Contents: | Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next? |
| Responsibility: | James B. Twitchell. |
| More information: |
Abstract:
A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.
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