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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/32312297 Title: Marketing for nonprofit organizations Author: David L Rados Publisher: Westport, Conn. ; London : Auburn House, 1996. ISBN/ISSN: 0865692548 9780865692541 OCLC:32312297

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Marketing for nonprofit organizations

Author:	David L Rados
Publisher:	Westport, Conn. ; London : Auburn House, 1996.
Edition/Format:	Book : English : 2nd edView all editions and formats
Summary:	A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and Read more...
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Document Type:	Book
All Authors / Contributors:	David L Rados Find more information about:
ISBN:	0865692548 9780865692541
OCLC Number:	32312297
Description:	xiv, 463 p. : ill. ; 24 cm.
Contents:	1. Introduction -- 2. What Is Marketing? -- 3. The Financial Side of Marketing Decisions -- 4. Behavior of Clients and Backers -- 5. How Price and Other Costs Influence Behavior -- 6. Marketing Research -- 7. Focus: Competition, Segmentation, Targeting, and Positioning -- 8. Marketing Strategy - The Preliminaries -- 9. Developing a Marketing Strategy -- 10. Product and Service Strategy -- 11. Delivering the Goods (and Services) by Means of Channels of Distribution -- 12. Prices and Other Costs Borne by Clients -- 13. Communications -- 14. Advertising -- 15. Personal Selling -- 16. Public Relations and Sales Promotion -- 17. Control and Organization -- 18. Giving and Raising Funds -- 19. The Cost of Raising Funds -- 20. Volunteers and Board Members.
Responsibility:	David L. Rados.

Abstract:

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students.

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