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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/39182331 Title: The 22 immutable laws of branding : how to build a product or service into a world-class brand Author: Al Ries; Laura Ries Publisher: New York : HarperBusiness, ©1998. ISBN/ISSN: 0887309372 9780887309373 OCLC:39182331

  
  

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• Branding (Marketing)
• Marketing.
• Merken.

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The 22 immutable laws of branding : how to build a product or service into a world-class brand