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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/25164728 Title: Pushing the numbers in marketing : a real-world guide to essential financial analysis Author: David L Rados Publisher: Westport, Conn. : Quorum Books, 1992. ISBN/ISSN: 0899307361 9780899307367 OCLC:25164728

  
  

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• Marketing -- Mathematics.
• Marketing -- Statistical methods.
• Managerial accounting.
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Pushing the numbers in marketing : a real-world guide to essential financial analysis