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Retailing triumphs and blunders : victims of competition in the new age of marketing management Preview this item
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Retailing triumphs and blunders : victims of competition in the new age of marketing management

Author: Ronald D Michman; Alan James Greco
Publisher: Westport, Conn. : Quorum Books, 1995.
Edition/Format: Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ronald D Michman; Alan James Greco
ISBN: 0899308694 9780899308692
OCLC Number: 32548028
Description: x, 264 p. ; 24 cm.
Contents: Department stores : dinosaurs and champions -- Mass retailers : gone are the days -- The old five-and-dime : an endangered species -- Supermarkets : competitive victims -- Discounters : challengers and warriors -- Speciality clothing stores : battling the giants -- Home improvement centers : a new powerhouse -- Hamburgers : gold in those hills -- Hotels : adventures in lifestyle market segmentation -- Credit cards : the plastic wars -- In-home shopping : retailing without walls.
Responsibility: Ronald D. Michman, Alan J. Greco.

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