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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/32703351 Title: Information-driven marketing decisions : development of strategic information systems Author: A Coskun Samli Publisher: Westport, Conn. : Quorum Books, 1996. ISBN/ISSN: 0899309763 9780899309767 OCLC:32703351

  
  

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Subjects

• Marketing -- Decision making.
• Marketing research.
• Management information systems.
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Information-driven marketing decisions : development of strategic information systems