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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/33862673 Title: Marketing to the mind : right brain strategies for advertising and marketing Author: Richard C Maddock; Richard L Fulton Publisher: Westport, Conn. : Quorum Books, 1996. ISBN/ISSN: 1567200311 9781567200317 1567200451 9781567200454 OCLC:33862673

  
  

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Subjects

• Advertising -- Psychological aspects.
• Motivation research (Marketing)
• Marketing.
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Marketing to the mind : right brain strategies for advertising and marketing