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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
C P Rao |
| ISBN: | 1567202632 9781567202632 |
| OCLC Number: | 42296084 |
| Description: | xvii, 302 p. : ill. ; 24 cm. |
| Contents: | Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil. |
| Responsibility: | edited by C.P. Rao. |
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