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Specialty retailers : marketing triumphs and blunders
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Specialty retailers : marketing triumphs and blunders

Author: Ronald D Michman; Edward M Mazze
Publisher: Westport, Conn. : Quorum Books, 2001.
Edition/Format: Book : English
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Document Type: Book
All Authors / Contributors: Ronald D Michman; Edward M Mazze
ISBN: 1567203426 9781567203424
OCLC Number: 43569199
Description: xiii, 261 p. ; 24 cm.
Contents: The development of specialty store retailing -- Drugstores: kings of scrambled merchandising -- Specialty clothing stores: masters of market segmentation -- Furniture stores: targeting a fragmented market -- Shoe stores: targeting lifestyle characteristics -- Home improvement stores: targeting the do-it-yourself market -- Bookstores: targeting the educated market -- Electronics stores: technological segmentation -- Toy stores: new strategies of niche retailing -- Automotive stores: multidimensional buyer behavior.
Responsibility: Ronald D. Michman and Edward M. Mazze.

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