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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/43569199 Title: Specialty retailers : marketing triumphs and blunders Author: Ronald D Michman; Edward M Mazze Publisher: Westport, Conn. : Quorum Books, 2001. ISBN/ISSN: 1567203426 9781567203424 OCLC:43569199

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Specialty retailers : marketing triumphs and blunders

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Specialty retailers : marketing triumphs and blunders

Author:	Ronald D Michman; Edward M Mazze
Publisher:	Westport, Conn. : Quorum Books, 2001.
Edition/Format:	Book : English
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Document Type:	Book
All Authors / Contributors:	Ronald D Michman; Edward M Mazze Find more information about:
ISBN:	1567203426 9781567203424
OCLC Number:	43569199
Description:	xiii, 261 p. ; 24 cm.
Contents:	The development of specialty store retailing -- Drugstores: kings of scrambled merchandising -- Specialty clothing stores: masters of market segmentation -- Furniture stores: targeting a fragmented market -- Shoe stores: targeting lifestyle characteristics -- Home improvement stores: targeting the do-it-yourself market -- Bookstores: targeting the educated market -- Electronics stores: technological segmentation -- Toy stores: new strategies of niche retailing -- Automotive stores: multidimensional buyer behavior.
Responsibility:	Ronald D. Michman and Edward M. Mazze.

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Specialty retailers : marketing triumphs and blunders

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