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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/46683488 Title: Adventures in misplaced marketing Author: Herbert Jack Rotfeld Publisher: Westport, Conn. : Quorum Books, 2001. ISBN/ISSN: 1567203523 9781567203523 OCLC:46683488
  

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• Consumer behavior.
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Adventures in misplaced marketing

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