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Researching organizational values and beliefs : the Echo approach
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Researching organizational values and beliefs : the Echo approach

Author: J Barton Cunningham
Publisher: Westport, Conn. : Quorum Books, ©2001.
Edition/Format: Book : English
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Document Type: Book
All Authors / Contributors: J Barton Cunningham
ISBN: 1567203728 9781567203721
OCLC Number: 45080043
Description: xiv, 232 p. ; 24 cm.
Contents: The approach. Introduction -- An overview of the echo approach -- Principles underlying the echo approach -- Immersion. Collaboration: a first step in the echo approach -- Designing a process that encourages insight and creativity -- Interviewing individuals with different types of questions -- Interviewing groups -- Combining interviews and observations -- Research. Focusing research using the echo sorting and content analysis procedures -- Developing echo surveys or questionnaires -- Developing experiments -- Taking action. Communicating -- Learning and change -- Action research.
Responsibility: J. Barton Cunningham ; foreword by Janet Beavin Bavelas.

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