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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
John J McGonagle; Carolyn M Vella |
| ISBN: | 1567205054 9781567205053 |
| OCLC Number: | 48857812 |
| Description: | xi, 253 p. : ill. ; 24 cm. |
| Contents: | Overview. Introduction. To whom do CI teams report? -- What are their job functions or areas of analysis? -- Who uses CI most significantly in decision making? -- Which departments produce the majority of CI requests? -- Notes -- Does CI Impact the bottom line? Where are we starting from? -- Typical efforts to measure CI effectiveness -- Composite CI unit mission statement -- Why even try to measure CI? -- Notes -- Two significant categories of competitive intelligence. Active -- Defensive -- Notes -- Active competitive intelligence. Active CI : the four divisions -- Four divisions : an overview -- Common elements -- Critical differences -- Conflict and cooperation among those involved with these four divisions -- Appendix: Processes related to competitive intelligence : shadowing, reverse engineering, benchmarking, and crisis management -- Notes -- Which types of active competitive intelligence should you be using? -- The competitive environment and the intelligence divisions -- Need for CI -- Do regular and forward-looking reviews -- Notes -- Where should you look for raw data for active competitive intelligence? Typical sources of raw data -- Appendix: looking at sources of raw data -- Notes -- How and when should you deliver -- Active intelligence results? -- How is CI made available now? -- How should CI be made available? -- Notes -- Untangling the problems of metrics in CI. Quantitative efforts in a qualitative world -- Direct measurements versus indirect (substitute) measurements -- Measuring process and end product impact -- Notes -- Choosing the right measurements for the active CI you are using. Master list of CI measures -- Specific measurement tools for specific situations -- Notes -- Defensive competitive intelligence. Defensive CI. The essence of a defensive CI program -- Key issues involved in setting up and running a defensive CI program -- Notes -- Is your firm in a competitive environment that demands a defensive CI program? -- Competitive environment -- Products and services you produce -- Companies you face -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What kinds of intelligence efforts should your competitors be mounting against you? Competitive environment -- Products and services produced -- Companies they face -- Production and supply chain issues -- Marketplace dynamics -- Scoring -- Do regular and forward-looking reviews -- Note -- What sources of data on your company should you first include in your defensive program? Your own CI program -- Analytical framework -- What kinds of data should you be protecting? -- What to protect : caveats -- Choosing the right measurements for the defensive CI program you are managing. |
| Other Titles: | Competitive intelligence |
| Responsibility: | John J. McGonagle, Carolyn M. Vella. |
| More information: |
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