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Selling sin : the marketing of socially unacceptable products
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Selling sin : the marketing of socially unacceptable products

Author: D Kirk Davidson
Publisher: Westport, Conn. : Praeger, ©2003.
Edition/Format: Book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: D Kirk Davidson
ISBN: 1567206123 9781567206128 156720645X 9781567206456
OCLC Number: 51978005
Description: xi, 246 p. : ill. ; 24 cm.
Contents: Tobacco : past and present -- The alcoholic beverage industries -- Handguns, rifles, and shotguns : the firearms industry -- Gambling in America -- The business of pornography -- Target marketing : challenges and consequences -- Product line management in socially unacceptable industries -- Promotion strategies : media and messages -- Promotion strategies : symbols and other promotional tools -- The Internet -- Problems in pricing and distribution -- Public affairs strategies -- Summing up.
Responsibility: D. Kirk Davidson.

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