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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
D Kirk Davidson |
| ISBN: | 1567206123 9781567206128 156720645X 9781567206456 |
| OCLC Number: | 51978005 |
| Description: | xi, 246 p. : ill. ; 24 cm. |
| Contents: | Tobacco : past and present -- The alcoholic beverage industries -- Handguns, rifles, and shotguns : the firearms industry -- Gambling in America -- The business of pornography -- Target marketing : challenges and consequences -- Product line management in socially unacceptable industries -- Promotion strategies : media and messages -- Promotion strategies : symbols and other promotional tools -- The Internet -- Problems in pricing and distribution -- Public affairs strategies -- Summing up. |
| Responsibility: | D. Kirk Davidson. |
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Similar Items
Related Subjects:(19)
- Marketing -- Social aspects.
- Marketing -- Moral and ethical aspects.
- Cigarettes -- Marketing.
- Alcoholic beverages -- Marketing.
- Gambling -- Marketing.
- Firearms -- Marketing.
- Pornography -- Marketing.
- Marketing.
- Ethische aspecten.
- Tabaksartikelen.
- Alcoholische dranken.
- Pornografie.
- Marketing -- Aspect social.
- Marketing -- Aspect moral.
- Cigarettes -- Commercialisation.
- Boissons alcoolisées -- Commercialisation.
- Jeux de hasard -- Commercialisation.
- Armes à feu -- Commercialisation.
- Pornographie -- Commercialisation.
