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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/52559266 Title: Lifestyle marketing : reaching the new American consumer Author: Ronald D Michman; Edward M Mazze; Alan James Greco Publisher: Westport, Conn. : Praeger, 2003. ISBN/ISSN: 1567206409 9781567206401 OCLC:52559266
  

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Subjects

• Market segmentation -- United States.
• Target marketing -- United States.
• Consumers' preferences -- United States.
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Lifestyle marketing : reaching the new American consumer

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