| Contents: |
Ch. 1. General Sources for International Business Research -- Ch. 2. Accounting Standards and Practices -- App. A. Sample U.K. and French Balance Sheets -- App. B. Synthesis of Accounting Standards in 48 Countries -- App. C. Disclosure Requirements of Major Stock Exchanges -- Ch. 3. Company Information: Issues -- App. D. Selecting a Company Directory - A Checklist -- App. E. Company Definitions - A Glossary -- App. F. Size of Enterprises -- Ch. 4. Directory Sources -- App. G. Company WWW Sources - A Checklist -- Ch. 5. Financial Sources -- Ch. 6. Electronic Sources -- App. H. Selecting an International Database - A Checklist -- Ch. 7. Corporate Affiliations and Corporate Change -- Ch. 8. Special Topics: International Credit Information and Rankings -- Ch. 9. International Marketing Issues and Sources -- Ch. 10. International Marketing Research -- Ch. 11. Advertising, Media, and Direct Marketing -- App. I. Broadcast TV Operators in OECD Countries -- Ch. 12. Exporting and Importing -- Ch. 13. Economic Statistics -- Ch. 14. Industry Information -- App. J. International Coding Systems -- Ch. 15. International Trade and Payments -- Ch. 16. International Financial Markets. |
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