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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/25965149 Title: Marketing scales handbook : a compilation of multi-item measures Author: Gordon C Bruner; Paul J Hensel; Karen E James Publisher: Chicago, Ill., USA : American Marketing Association, ©1992-©2005. ISBN/ISSN: 0877572267 : 9780877572268 1587992051 : 9781587992056 OCLC:25965149

  
  

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Subjects

• Marketing research -- Statistical methods -- Handbooks, manuals, etc.
• Scaling (Social sciences) -- Handbooks, manuals, etc.
• Marketing -- Recherche -- Méthodes statistiques -- Guides, manuels, etc.
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Marketing scales handbook : a compilation of multi-item measures