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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/39455838 Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Author: William O Bearden; Richard G Netemeyer Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999. ISBN/ISSN: 076191000X 9780761910008 OCLC:39455838

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author:	William O Bearden; Richard G Netemeyer
Publisher:	Thousand Oaks, Calif. : Sage Publications, ©1999.
Edition/Format:	Book : English : 2nd edView all editions and formats
Summary:	"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been Read more...
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	William O Bearden; Richard G Netemeyer Find more information about:
ISBN:	076191000X 9780761910008
OCLC Number:	39455838
Notes:	"Published in cooperation with the Association for Consumer Research."
Description:	xiv, 537 p. ; 29 cm.
Contents:	Traits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues.
Responsibility:	William O. Bearden, Richard G. Netemeyer.
More information:	Table of contents only Publisher description

Abstract:

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.

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