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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49799604 Title: Priceless : turning ordinary products into extraordinary experiences Author: Diana LaSalle; Terry Britton Publisher: Boston, Mass. : Harvard Business School Press, ©2003. ISBN/ISSN: 157851746X 9781578517466 OCLC:49799604

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Priceless : turning ordinary products into extraordinary experiences

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Priceless : turning ordinary products into extraordinary experiences

Author:	Diana LaSalle; Terry Britton
Publisher:	Boston, Mass. : Harvard Business School Press, ©2003.
Edition/Format:	Book : EnglishView all editions and formats
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Document Type:	Book
All Authors / Contributors:	Diana LaSalle; Terry Britton Find more information about:
ISBN:	157851746X 9781578517466
OCLC Number:	49799604
Notes:	Includes bibliographical references (p. 163-172) and index.
Description:	xvii, 182 p. ; 25 cm.
Contents:	My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
Responsibility:	Diana LaSalle, Terry A. Britton.

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