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Priceless : turning ordinary products into extraordinary experiences
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Priceless : turning ordinary products into extraordinary experiences

Author: Diana LaSalle; Terry Britton
Publisher: Boston, Mass. : Harvard Business School Press, ©2003.
Edition/Format: Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Diana LaSalle; Terry Britton
ISBN: 157851746X 9781578517466
OCLC Number: 49799604
Notes: Includes bibliographical references (p. 163-172) and index.
Description: xvii, 182 p. ; 25 cm.
Contents: My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.
Responsibility: Diana LaSalle, Terry A. Britton.

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