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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51607268 Title: The visible librarian : asserting your value with marketing and advocacy Author: Judith A Siess Publisher: Chicago : American Library Association, 2003. ISBN/ISSN: 0838908489 9780838908488 OCLC:51607268

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The visible librarian : asserting your value with marketing and advocacy

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The visible librarian : asserting your value with marketing and advocacy

Author:	Judith A Siess
Publisher:	Chicago : American Library Association, 2003.
Edition/Format:	Book : English
Summary:	Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best pract Read more... Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
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Details

Document Type:	Book
All Authors / Contributors:	Judith A Siess Find more information about:
ISBN:	0838908489 9780838908488
OCLC Number:	51607268
Description:	xvi, 154 p. ; 23 cm.
Contents:	The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Responsibility:	Judith A. Siess.

Abstract:

Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.

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