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The truth about the drug companies : how they deceive us and what to do about it Voorbeeldweergave van dit item
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The truth about the drug companies : how they deceive us and what to do about it

Auteur: Marcia Angell
Uitgever: New York : Random House, ©2004.
Editie/Formaat: Boek : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Samenvatting:
Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless influence over medical research, education, and how doctors do their jobs. She sympathized as the American public, particularly the elderly, struggled and increasingly failed to  Meer lezen...
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Details

Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Marcia Angell
ISBN: 0375508465 9780375508462
OCLC-nummer: 54035188
Beschrijving: xx, 305 p. ; 25 cm.
Inhoud: Introduction : Drugs are different -- 1. The $200 billion colossus -- 2. The creation of a new drug -- 3. How much does the pharmaceutical industry really spend on R & D? -- 4. Just how innovative is this industry? -- 5. "Me-too" drugs : the main business of the pharmaceutical industry -- 6. How good are new drugs? -- 7. The hard sell : lures, bribes, and kickbacks -- 8. Marketing masquerading as education -- 9. Marketing masquerading as research -- 10. Patent games : stretching out monopolies -- 11. Buying influence : how the industry makes sure it gets its way -- 12. Is the party over? -- 13. How to save the pharmaceutical industry - and get our money's worth -- Afterword -- Acknowledgments -- Notes -- Index.
Verantwoordelijkheid: Marcia Angell.
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Fragment:

Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless influence over medical research, education, and how doctors do their jobs. She sympathized as the American public, particularly the elderly, struggled and increasingly failed to meet spiraling prescription drug prices.

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