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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Deborah A Robertson; American Library Association. Public Programs Office. |
| ISBN: | 0838935516 9780838935514 |
| OCLC Number: | 58535519 |
| Description: | ix, 107 p. : ill. ; 28 cm. |
| Contents: | Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming. |
| Responsibility: | Deborah A. Robertson with the Public Programs Office of the American Library Association ; with assistance from Susan Brandehoff, Mary Davis Fournier, and Laura Hayes. |
| More information: |
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