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Details
| Document Type: | Book |
|---|---|
| ISBN: | 9056622625 9789056622626 |
| OCLC Number: | 50053059 |
| Description: | 173 p. : ill. (some col.) ; 24 cm. |
| Contents: | The Netherlands, holiday country : introduction = Nederland vakantieland : inleiding / Marco Vermeulen -- The city as a brand : orchestrating a unique experience = De stad als merk : de regie van de unieke belevenis / Berci Florian -- City branding : the necessity of socio-cultural goals = City branding : de noodzaak van soiaal-culturelle [sic] doelen / Hans Mommaas -- Individualization without identity = Individuatie zonder identiteit / Michael Speaks -- City branding for eight Dutch cities : from conceptual to literal image building = City branding voor acht Nederlandse steden : van conceptuele tot letterlijke imagebuilding / Koen Van Synghel -- On young architects and cultural funds = Over jonge architecten en culturele fondsen / Ruud Brouwers, Lex ter Braak. |
| Responsibility: | [compiled and edited by Urban Affairs and Véronique Patteeuw]. |
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