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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/55870993 Title: Got game : how the gamer generation is reshaping business forever Author: John C Beck; Mitchell Wade Publisher: Boston : Harvard Business School Press, ©2004. ISBN/ISSN: 1578519497 9781578519491 OCLC:55870993

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Got game : how the gamer generation is reshaping business forever

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Got game : how the gamer generation is reshaping business forever

Author:	John C Beck; Mitchell Wade
Publisher:	Boston : Harvard Business School Press, ©2004.
Edition/Format:	Book : EnglishView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	John C Beck; Mitchell Wade Find more information about:
ISBN:	1578519497 9781578519491
OCLC Number:	55870993
Description:	x, 202 p. : ill. ; 25 cm.
Contents:	Introduction: Planet of the Rotting Minds? ... How Video Games Forged the Next Baby Boom -- Space Invader: How Games Became So Important Without the Rest of Us Noticing -- Sex, Violence, and Stereotypes: What We Worry About In Games ... And Why We Don't Need To -- Not the Real World: How the Experience of Gaming Differs From Just About Everything Else ... and Why That Makes Gamers Different -- Want 'Tude With That?: How Gamers' Values and Skills Shape Their Professional Performance -- Play Nice: After All That Time Alone, Can Gamers Be Great Team Players? -- Win or Go Home: How Video Games Built ROI Into This Generation's DNA -- Gamers On Top: What To Expect From Gamers as Executives -- Press Start to Continue: What's Next For Gamers--and Us.
Responsibility:	John C. Beck, Mitchell Wade.
More information:	Table of contents

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