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Internet marketing in hospitality
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Internet marketing in hospitality

Author: Barbara G Cox; William Koelzer
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2004.
Series: NetEffect series
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barbara G Cox; William Koelzer
ISBN: 0130984752 9780130984753
OCLC Number: 53231196
Notes: Includes index.
Description: xiv, 322 p. : ill. ; 24 cm.
Contents: Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Series Title: NetEffect series
Responsibility: Barbara Cox, William Koelzer.
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