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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Barbara G Cox; William Koelzer |
| ISBN: | 0130984752 9780130984753 |
| OCLC Number: | 53231196 |
| Notes: | Includes index. |
| Description: | xiv, 322 p. : ill. ; 24 cm. |
| Contents: | Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages). |
| Series Title: | NetEffect series |
| Responsibility: | Barbara Cox, William Koelzer. |
| More information: |
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