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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/39455838 Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Author: William O Bearden; Richard G Netemeyer Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999. ISBN/ISSN: 076191000X 9780761910008 OCLC:39455838
  

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• Marketing research.
• Consumer behavior -- Research.
• Marketing -- Recherche.
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