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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author: William O Bearden; Richard G Netemeyer
Publisher: Thousand Oaks, Calif. : Sage Publications, ©1999.
Edition/Format: Book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Richard G Netemeyer
ISBN: 076191000X 9780761910008
OCLC Number: 39455838
Notes: "Published in cooperation with the Association for Consumer Research."
Description: xiv, 537 p. ; 29 cm.
Responsibility: William O. Bearden, Richard G. Netemeyer.
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