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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/42726280 Title: The Internet marketing plan : the complete guide to instant web presence Author: Kim M Bayne Publisher: New York : Wiley, ©2000. ISBN/ISSN: 0471355984 9780471355984 OCLC:42726280

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The Internet marketing plan : the complete guide to instant web presence

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The Internet marketing plan : the complete guide to instant web presence

Author:	Kim M Bayne
Publisher:	New York : Wiley, ©2000.
Series:	Wiley computer publishing
Edition/Format:	Book : English : 2nd edView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Kim M Bayne Find more information about:
ISBN:	0471355984 9780471355984
OCLC Number:	42726280
Notes:	"Wiley computer publishing." Includes index.
Description:	xix, 411 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)
Details:	System requirements: IBM compatible processor; Windows 95/98/NT; 16 MB RAM minimum, 32 MB recommended; 80 KB hard drive space; web browser, Microsoft Word 95 or higher, Microsoft Excel 95 or higher.
Contents:	pt. 1. Creation: building your Internet marketing plan -- Writing the Internet marketing plan: an introduction -- Preparing the business overview and executive summary -- Analyzing Internet market statistics -- Formulating marketing communications strategies -- Forming the Internet marketing task force -- pt. 2. Implementation: fitting the Internet into your marketing communications mix -- Designing advertising and direct-mail campaigns -- Utilizing collateral materials/sales literature -- Developing a corporate identity -- Conducting market research -- Executing public relations and promotional programs -- Incorporating sales support functions -- Planning trade shows -- Measuring Internet marketing results -- Launching your Internet marketing program -- Planning your Internet marketing budget.
Series Title:	Wiley computer publishing
Responsibility:	Kim M. Bayne.
More information:	Table of Contents Contributor biographical information

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