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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/50175496 Title: S.U.R.E.-fire direct response marketing generating business-to-business sales leads for bottom-line success Author: Russell Kern; NetLibrary, Inc Publisher: New York : McGraw-Hall, ©2001. ISBN/ISSN: 0071395679 9780071395670 OCLC:50175496
  

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• Advertising, Direct-mail.
• Direct marketing.

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