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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Ted Hart; James M Greenfield; Michael W Johnston |
| ISBN: | 0471691887 9780471691884 |
| OCLC Number: | 56875912 |
| Description: | xiv, 345 p. : ill. ; 26 cm. |
| Contents: | ePhilanthropy strategy: where relationship building, fundraising, and technology meet -- It all begins with strategy: using the Internet as a strategic tool -- Multichannel marketing -- Staffing ePhilanthropy -- Integrating online and offline databases to serve constituents better -- Online community building -- Building successful online communities -- Building your band online -- Inspiring donors online: how your message can make people feel extraordinary -- Online advocacy: how the Internet is transforming the way nonprofits reach, motivate, and retail supporters -- Volunteer recruitment and management -- e-Stewardship or e-VRM: building and managing lasting and profitable relationships online -- Introduction to building an integrated fundraising strategy -- Annual giving: acquiring, ,cultivating, soliciting, and retaining online donors -- Special events and sponsorships -- Seeking big gifts online: planned giving and major gifts -- Institutional support: foundation and corporate giving -- ePhilanthropy regulation and the law -- Evaluating ePhilanthropy programs -- The future of ePhilanthropy: final thoughts. |
| Other Titles: | Internet strategies |
| Responsibility: | [edited by] Ted Hart, James M. Greenfield, Michael Johnston. |
| More information: |
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Related Subjects:(14)
- Internet marketing -- Computer network resources.
- Nonprofit organizations -- Computer network resources.
- Internet.
- Telecommunication.
- Fund raising -- Computer network resources.
- Marketing sur Internet -- Ressources Internet.
- Associations sans but lucratif -- Ressources Internet.
- Internet.
- Télécommunications.
- Collecte de fonds -- Ressources Internet.
- Niet-commerciële organisaties.
- Websites.
- Promotie (public relations)
- Fondsenverwerving.