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Nonprofit internet strategies : best practices for marketing, communications, and fundraising success Preview this item
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Nonprofit internet strategies : best practices for marketing, communications, and fundraising success

Author: Ted Hart; James M Greenfield; Michael W Johnston
Publisher: Hoboken, N.J. : Wiley, ©2005.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ted Hart; James M Greenfield; Michael W Johnston
ISBN: 0471691887 9780471691884
OCLC Number: 56875912
Description: xiv, 345 p. : ill. ; 26 cm.
Contents: ePhilanthropy strategy: where relationship building, fundraising, and technology meet -- It all begins with strategy: using the Internet as a strategic tool -- Multichannel marketing -- Staffing ePhilanthropy -- Integrating online and offline databases to serve constituents better -- Online community building -- Building successful online communities -- Building your band online -- Inspiring donors online: how your message can make people feel extraordinary -- Online advocacy: how the Internet is transforming the way nonprofits reach, motivate, and retail supporters -- Volunteer recruitment and management -- e-Stewardship or e-VRM: building and managing lasting and profitable relationships online -- Introduction to building an integrated fundraising strategy -- Annual giving: acquiring, ,cultivating, soliciting, and retaining online donors -- Special events and sponsorships -- Seeking big gifts online: planned giving and major gifts -- Institutional support: foundation and corporate giving -- ePhilanthropy regulation and the law -- Evaluating ePhilanthropy programs -- The future of ePhilanthropy: final thoughts.
Other Titles: Internet strategies
Responsibility: [edited by] Ted Hart, James M. Greenfield, Michael Johnston.
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