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| Material Type: | Biography, Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Gordon B Willis |
| ISBN: | 0761928030 9780761928034 0761928049 9780761928041 |
| OCLC Number: | 55644584 |
| Description: | xii, 335 p. : ill. ; 24 cm. |
| Contents: | Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions. |
| Responsibility: | Gordon B. Willis. |
| More information: |
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Similar Items
Related Subjects:(15)
- Interviewing.
- Cognition.
- Questionnaires -- Methodology.
- Social surveys -- Methodology.
- Social sciences -- Research -- Methodology.
- Psychology -- Research -- Methodology.
- Vragenlijsten.
- Interviewen.
- Cognitie.
- Interview
- Questionnaire
- Psychologie
- Sciences sociales
- Méthodologie de recherche
- Entretien cognitif
