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Cognitive interviewing : a tool for improving questionnaire design
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Cognitive interviewing : a tool for improving questionnaire design

Author: Gordon B Willis
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2005.
Edition/Format: Book : Biography : EnglishView all editions and formats
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Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gordon B Willis
ISBN: 0761928030 9780761928034 0761928049 9780761928041
OCLC Number: 55644584
Description: xii, 335 p. : ill. ; 24 cm.
Contents: Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions.
Responsibility: Gordon B. Willis.
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