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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/55947993 Title: Building donor loyalty : the fundraiser's guide to increasing lifetime value Author: Adrian Sargeant; Elaine Jay Publisher: San Francisco : Jossey-Bass, ©2004. ISBN/ISSN: 078796834X 9780787968342 OCLC:55947993

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Text excerpt (Dial-a-Book)

Building donor loyalty : the fundraiser's guide to increasing lifetime value

Author:	Adrian Sargeant; Elaine Jay
Publisher:	San Francisco : Jossey-Bass, ©2004.
Edition/Format:	Book : English : 1st edView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Adrian Sargeant; Elaine Jay Find more information about:
ISBN:	078796834X 9780787968342
OCLC Number:	55947993
Description:	xv, 208 p. : ill. ; 25 cm.
Contents:	Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
Responsibility:	Adrian Sargeant, Elaine Jay.
More information:	Table of contents Publisher description

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