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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/55947993 Title: Building donor loyalty : the fundraiser's guide to increasing lifetime value Author: Adrian Sargeant; Elaine Jay Publisher: San Francisco : Jossey-Bass, ©2004. ISBN/ISSN: 078796834X 9780787968342 OCLC:55947993

  
  

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Subjects

• Fund raising -- United States.
• Philanthropists -- United States -- Attitudes.
• Nonprofit organizations -- United States -- Marketing.

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Building donor loyalty : the fundraiser's guide to increasing lifetime value