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Building donor loyalty : the fundraiser's guide to increasing lifetime value Preview this item
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Building donor loyalty : the fundraiser's guide to increasing lifetime value

Author: Adrian Sargeant; Elaine Jay
Publisher: San Francisco : Jossey-Bass, ©2004.
Edition/Format: Book : English : 1st edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adrian Sargeant; Elaine Jay
ISBN: 078796834X 9780787968342
OCLC Number: 55947993
Description: xv, 208 p. : ill. ; 25 cm.
Contents: Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.
Responsibility: Adrian Sargeant, Elaine Jay.
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