WorldCat Identities

Berger, Arthur Asa 1933-

Works: 195 works in 1,203 publications in 6 languages and 40,578 library holdings
Genres: Criticism, interpretation, etc  Handbooks and manuals  Reference works  Business correspondence  Textbooks 
Roles: Author, Editor, Other, Illustrator, Contributor, win
Publication Timeline
Most widely held works by Arthur Asa Berger
Ads, fads, and consumer culture : advertising's impact on American character and society by Arthur Asa Berger( Book )

49 editions published between 2000 and 2015 in English and held by 2,637 WorldCat member libraries worldwide

"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography."--Publisher's website
Essentials of mass communication theory by Arthur Asa Berger( )

18 editions published in 1995 in English and held by 2,126 WorldCat member libraries worldwide

Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description
Media research techniques by Arthur Asa Berger( )

35 editions published between 1991 and 1999 in English and Undetermined and held by 2,060 WorldCat member libraries worldwide

With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies
Media analysis techniques by Arthur Asa Berger( Book )

102 editions published between 1982 and 2019 in 4 languages and held by 2,019 WorldCat member libraries worldwide

Why study media analysis? According to Arthur Asa Berger, because theory drives practice and creative people must understand why their creations fail or succeed. Complete with glossary, study guides, and the author's own illustrations, Media Analysis Techniques, Second Edition encourages readers to combine creativity and analysis. In a comprehensive appendix, new for this edition, Berger details activities, simulations, and games that can move players from pure theory to making sense of creative work. Berger's vivid applications link theory to practice, teaching critical skills to students in popular culture, mass communication, media studies, and cultural studies
Media and communication research methods : an introduction to qualitative and quantitative approaches by Arthur Asa Berger( )

50 editions published between 2000 and 2020 in English and German and held by 1,720 WorldCat member libraries worldwide

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach to examine both qualitative and quantitative research methods in media and communication research. [from publisher's advertisement]
Media and society : a critical perspective by Arthur Asa Berger( )

24 editions published between 2003 and 2012 in English and held by 1,670 WorldCat member libraries worldwide

"Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology."--Pub. desc
Narratives in popular culture, media, and everyday life by Arthur Asa Berger( )

24 editions published between 1996 and 2006 in English and Chinese and held by 1,619 WorldCat member libraries worldwide

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner
Cultural criticism : a primer of key concepts by Arthur Asa Berger( )

26 editions published between 1995 and 2012 in 3 languages and held by 1,569 WorldCat member libraries worldwide

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture
The cultural theorist's book of quotations by Arthur Asa Berger( )

17 editions published between 2010 and 2017 in English and held by 1,383 WorldCat member libraries worldwide

"Where did you see it-that perfect quotation from Foucault or Kristeva touse in your upcoming keynote address? Stop the search and pick up Arthur Berger's handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you justthe right snappy quote to help prepare that lecture, write that paper, fill that PowerPoint, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodemist), Berget pulls together the most succinct, meaningful passages of the key theorists. of our time for those wanting to distill cultural theory to its essence."--Jacket
The academic writer's toolkit : a user's manual by Arthur Asa Berger( )

16 editions published between 2007 and 2016 in English and held by 1,278 WorldCat member libraries worldwide

A user-friendly volume on academic writing for linguistically-stressed junior scholars and graduate students. It discusses both the process and product s of academic writing, and how to best structure various forms of documents for effective communication. It also differentiates between business writing skills for memos, proposals, and reports, and the scholarly writing that occurs in journals and books. Written in a humorous, off-hand style, it show by example that academics can write good, readable prose in a variety of genres. -- Publisher description
Tourism in Japan : an ethno-semiotic analysis by Arthur Asa Berger( )

13 editions published in 2010 in English and Undetermined and held by 1,057 WorldCat member libraries worldwide

This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provides an analysis of popular visitor destinations. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture
50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture by Arthur Asa Berger( )

11 editions published in 2006 in English and held by 1,015 WorldCat member libraries worldwide

"In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media."--Jacket
Ocean travel and cruising : a cultural analysis by Arthur Asa Berger( )

9 editions published between 2004 and 2012 in English and held by 940 WorldCat member libraries worldwide

"In Ocean Travel and Cruising: A Cultural Analysis, author Arthur Asa Berger turns his eye to the phenomenon of ocean cruising. This book brings a multidisciplinary cultural studies approach to the subject. It examines ocean cruising from economic, sociological, semiotic, psychoanalytic, and marketing perspectives, offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the "compulsion to cruise," consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more."--Jacket
The comic-stripped American; what Dick Tracy, Blondie, Daddy Warbucks and Charlie Brown tell us about ourselves by Arthur Asa Berger( Book )

10 editions published between 1973 and 1974 in English and held by 844 WorldCat member libraries worldwide

Signs in contemporary culture : an introduction to semiotics by Arthur Asa Berger( Book )

26 editions published between 1984 and 1999 in English and held by 791 WorldCat member libraries worldwide

This book deals with the most important concepts in semiotics, an application that shows how each concept functions. It offers chapters on topics such as definition, how signs work, metaphor and metonymy, the stytagmatic analysis of texts, denotation and connotation, signs and identity, signs and images, manifest and latent meaning in signs, codes and meaning. It applies these concepts to Sherlock Holmes, political cartoons, digital watches, fashion, pop art, comics, dreams, cartoons, baseball, food, jokes and many other topics. It is illustrated with drawings by the author as well as photographs and other kinds of images. This is the second edition of the book which went out of print in 2014. It was originally published in 1984 by Longman and reprinted and revised by Sheffield Publishing. -- Publisher's description
Shop 'til you drop : consumer behavior and American culture by Arthur Asa Berger( Book )

10 editions published between 2004 and 2005 in English and held by 721 WorldCat member libraries worldwide

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of
Vietnam tourism by Arthur Asa Berger( )

9 editions published in 2005 in English and held by 702 WorldCat member libraries worldwide

"This book presents a one-of-a-kind analysis of important touristic icons in Vietnamese culture. It also offers a firsthand look at daily life in Vietnam, as well as a semiotic analysis of Vietnam's dominant cultural symbols. Vietnam Tourism paints a vivid portrait of this country's hidden gems and popular tourist destinations, exploring the problems and possibilities Vietnam faces in developing its tourism industry. Over twenty photographs - including a twelve-page color photo section - bring images of this unique country to life."--Jacket
Manufacturing desire : media, popular culture, and everyday life by Arthur Asa Berger( Book )

17 editions published between 1995 and 2017 in English and held by 672 WorldCat member libraries worldwide

"Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further, how the media and popular arts play a major role in shaping our everyday lives." "The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society." "The book begins with a consideration of theoretical matters related to the study of popular culture and the mass media, and focuses on the important contributions of Gilbert Seldes on the subject. Throughout Berger makes use of a number of different perspectives to show how various disciplines, modes of analysis, philosophical positions, and belief systems help people interpret a given text. He concludes with an analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society."--Jacket
Improving writing skills : memos, letters, reports, and proposals by Arthur Asa Berger( Book )

10 editions published in 1993 in English and held by 592 WorldCat member libraries worldwide

In a scholarly career, much time and effort will be spent on business correspondence. This brief practical guide shows how to effectively write daily letters, memos, letters of recommendation, tenure letters, and grant proposals for better communication. -- Publisher description
Popular culture genres : theories and texts by Arthur Asa Berger( Book )

18 editions published between 1922 and 2014 in English and held by 552 WorldCat member libraries worldwide

"Popular Culture Genres is distinctive because it begins a fresh, elaborate discussion of a cultural phenomenon--the genre--in a concise and readable style. While much of the current scholarship surrounding popular culture is highly theoretical and largely abstract, Arthur Asa Berger offers a witty, accessible study of genres and genre criticism, which, based on the methods and examples he provides, empowers readers to make their own analyses. Part I deals with genres from a critical perspective, asking such questions as: how do the conventions of different genres affect the creation and production of texts and the audiences of these texts? Do certain genres have significant social and political implications? How do genres evolve? And why do some genres (such as the Western) die out? Part II takes a look at five "classic" popular texts (in both their novel and film versions): The Maltese Falcon (tough-guy detective), Murder on the Orient Express (classic detective), Dr. No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well."--Jacket
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The cultural theorist's book of quotations
Essentials of mass communication theoryMedia research techniquesMedia analysis techniquesMedia and communication research methods : an introduction to qualitative and quantitative approachesMedia and society : a critical perspectiveNarratives in popular culture, media, and everyday lifeCultural criticism : a primer of key conceptsThe cultural theorist's book of quotations
Alternative Names
Arthur Asa Berger Amerikaans specialist in literatuur

Arthur Asa Berger amerikanischer Medienwissenschaftler

Asa-Berger, Arthur 1933-

Berger, A 1933-

Berger, Arthur

Berger, Arthur 1933-

Berger, Arthur A.

Berger, Arthur A. 1933-

Berger, Arthur Asa

Berger, Asa.

Berger, Asa 1933-

Бергер Артур

Бергер, Артур 1933-

Бергер Артур А.

آرتور آسا برقر

آرتور آسا برگر

ارثر ايزا برجر، 1933-

버거, A. 아사 1933-

버거, 아서 아사 1933-

버거, 아서 에이사 1933-