WorldCat Identities

Aaker, David A.

Overview
Works: 248 works in 1,436 publications in 9 languages and 22,157 library holdings
Genres: Conference papers and proceedings  Biographies  Case studies  Handbooks and manuals 
Roles: Author, Editor, Publishing director, Other, Contributor, Creator, Author of introduction, Narrator
Classifications: HD69.B7, 658.827
Publication Timeline
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Most widely held works by David A Aaker
Strategic market management by David A Aaker( Book )

175 editions published between 1984 and 2021 in 4 languages and held by 2,664 WorldCat member libraries worldwide

Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company
Marketing research by David A Aaker( Book )

214 editions published between 1980 and 2019 in 5 languages and held by 2,549 WorldCat member libraries worldwide

This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results
Developing business strategies by David A Aaker( Book )

67 editions published between 1984 and 2001 in English and Undetermined and held by 1,890 WorldCat member libraries worldwide

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts
Consumerism: search for the consumer interest. by David A Aaker( Book )

55 editions published between 1947 and 1982 in 3 languages and held by 1,810 WorldCat member libraries worldwide

Advertising management by David A Aaker( Book )

82 editions published between 1975 and 2009 in 3 languages and held by 1,488 WorldCat member libraries worldwide

Building strong brands by David A Aaker( Book )

58 editions published between 1966 and 2018 in 3 languages and held by 1,284 WorldCat member libraries worldwide

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed
Brand relevance : making competitors irrelevant by David A Aaker( )

30 editions published between 2010 and 2013 in 3 languages and held by 1,136 WorldCat member libraries worldwide

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
Creating signature stories : strategic messaging that persuades, energizes and inspires by David Aaker( )

7 editions published between 2018 and 2021 in English and held by 1,116 WorldCat member libraries worldwide

In this book, branding guru David Aaker applies the power of intriguing, authentic, involving stories to communicate strategic messaging internally and externally, a critical and difficult task. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. Further, success in digital, increasingly essential, means content and content means stories. The book, full of case studies, discusses how to find, evaluate, refine and leverage great stories and use them to build brands, enhance customer relationships and inspire employees
Managing brand equity : capitalizing on the value of a brand name by David A Aaker( Book )

26 editions published between 1991 and 2014 in 6 languages and held by 990 WorldCat member libraries worldwide

"The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented." "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn. Book jacket."--Jacket
Brand leadership by David A Aaker( Book )

49 editions published between 2000 and 2012 in 8 languages and held by 868 WorldCat member libraries worldwide

The leading consultant on branding returns with an instant classic, a top to bottom guide to winning the battle of the brands
Three threats to brand relevance strategies that work by David Aaker( )

14 editions published in 2013 in English and held by 632 WorldCat member libraries worldwide

""Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.""-David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization''s sustained growth is to learn what it takes to bring ""big"" innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by David A Aaker( Book )

23 editions published between 2004 and 2020 in English and Undetermined and held by 610 WorldCat member libraries worldwide

"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions."--Jacket
Brand equity & advertising : advertising's role in building strong brands by David A Aaker( Book )

18 editions published between 1993 and 2016 in English and Undetermined and held by 546 WorldCat member libraries worldwide

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the ""real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose--
Multivariate analysis in marketing: theory and application by David A Aaker( Book )

22 editions published between 1971 and 1981 in English and Undetermined and held by 518 WorldCat member libraries worldwide

Essentials of marketing research by V Kumar( Book )

30 editions published between 1999 and 2004 in English and Undetermined and held by 517 WorldCat member libraries worldwide

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered
Aaker on branding : 20 principles that drive success by David A Aaker( )

14 editions published between 2014 and 2016 in 3 languages and held by 369 WorldCat member libraries worldwide

"Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know."--Publisher's description
Spanning silos : the new CMO imperative by David A Aaker( Book )

14 editions published between 2007 and 2008 in English and held by 309 WorldCat member libraries worldwide

'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units
Marketing research : private and public sector decisions by David A Aaker( Book )

12 editions published in 1980 in English and held by 245 WorldCat member libraries worldwide

Advertising management : practical perspectives by David A Aaker( Book )

10 editions published in 1975 in English and Undetermined and held by 189 WorldCat member libraries worldwide

Strategic market management : global perspectives by Damien McLoughlin( Book )

15 editions published between 2010 and 2015 in English and held by 188 WorldCat member libraries worldwide

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing
 
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Creating signature stories : strategic messaging that persuades, energizes and inspires
Covers
Marketing researchDeveloping business strategiesConsumerism: search for the consumer interest.Advertising managementBuilding strong brandsBrand relevance : making competitors irrelevantCreating signature stories : strategic messaging that persuades, energizes and inspiresManaging brand equity : capitalizing on the value of a brand name
Alternative Names
Aaker, .. 1938-

Aaker, D. A.

Aaker, D. A. 1938-

Aaker‏, David

Aaker, David 1938-

Aaker, David Allen.

Aaker, David Allen 1938-

David A. Aaker

David A. Aaker economista estatunidenc

David A. Aaker economista statunitense

David A. Aaker économiste américain

David A. Aaker US-amerikanischer Wirtschaftswissenschaftler

David Aaker Amerikaans econoom

David Aaker amerikansk ekonom

David Aaker amerikansk økonom

David Aaker eacnamaí Meiriceánach

David Aaker economista estadounidense

David Aaker ekonomist amerikan

David Aaker United States of America karimba ŋun nyɛ doo

Аакер Д.

Аакер Д.А.

Аакер, Д. (Дэвид А.)

Аакер Дэвид

Аакер Дэвид А.

Аакер, Дэвид А.‏, 1938-

Аакер, Дэвид американский экономист

Девід Ейкер

Девід Ейкер американський маркетинговий консультант і автор книг з маркетингу і, зокрема, з брендингу та стратегій бренду

Дейвид Аакър

Դեյվիդ Աակեր

ديفيد اكر

ديفيد أكر عالم اقتصاد أمريكي

دیوید اکر اقتصاددان آمریکایی

데이비드 아커

아커, D. A. 1938-

아커, 데이비드 A. 1938-

에이커, 데이비드 A. 1938-

アーカー, D. A.

アーカー, デービッド・A

アーカー, デービッド A. 1938-

デイヴィット・アーカー

阿克.戴维

Languages