WorldCat Identities

Association of National Advertisers

Overview
Works: 376 works in 553 publications in 3 languages and 5,667 library holdings
Roles: Publisher, Other, isb
Classifications: HF5823, 659.11
Publication Timeline
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Most widely held works about Association of National Advertisers
 
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Most widely held works by Association of National Advertisers
DAGMAR, defining advertising goals for measured advertising results by Solomon Dutka( )

4 editions published in 1995 in English and held by 910 WorldCat member libraries worldwide

No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures
Defining advertising goals for measured advertising results by Association of National Advertisers( Book )

13 editions published between 1961 and 1979 in 3 languages and held by 314 WorldCat member libraries worldwide

Op een Amerikaans onderzoek gebaseerde werkwijze ter vaststelling van reclamedoelstellingen, plaatsbepaling van de reclame en meteing van de reclameresultaten
Essentials of outdoor advertising by Association of National Advertisers( Book )

6 editions published between 1952 and 1958 in English and held by 165 WorldCat member libraries worldwide

Business to business communications handbook by Fred R Messner( Book )

3 editions published in 1992 in English and held by 163 WorldCat member libraries worldwide

Co-op advertising by Bob Houk( Book )

2 editions published in 1995 in English and held by 162 WorldCat member libraries worldwide

Advertising at the point of purchase by Association of National Advertisers( Book )

6 editions published in 1957 in English and held by 160 WorldCat member libraries worldwide

Current advertiser practices in compensating their advertising agencies by Association of National Advertisers( Book )

6 editions published between 1976 and 1986 in English and held by 155 WorldCat member libraries worldwide

Management & advertising problems in the advertiser-agency relationship by Allen & Hamilton Booz( Book )

3 editions published in 1965 in English and held by 145 WorldCat member libraries worldwide

Organizing for marketing/advertising success in a changing business environment by Victor P Buell( Book )

2 editions published in 1982 in English and held by 137 WorldCat member libraries worldwide

Effective marketing management; planning and control systems for making better and faster marketing decisions by F. Beaven Ennis( Book )

2 editions published in 1973 in English and held by 135 WorldCat member libraries worldwide

The advertising budget: preparation, administration and control by Richard J Kelly( Book )

3 editions published in 1967 in English and held by 124 WorldCat member libraries worldwide

Agency compensation : a guidebook by Association of National Advertisers( Book )

4 editions published between 1979 and 1989 in English and held by 116 WorldCat member libraries worldwide

Management of the new product function : a guidebook by Association of National Advertisers( Book )

2 editions published in 1980 in English and held by 116 WorldCat member libraries worldwide

An analytical approach to advertising expenditure strategy by Robert S Weinberg( Book )

3 editions published in 1960 in English and held by 115 WorldCat member libraries worldwide

The dollars and sense of business films, study of 157 business films; a report on the production and distribution costs of representative advertising and public relations motion pictures by Association of National Advertisers( Book )

2 editions published in 1954 in English and held by 113 WorldCat member libraries worldwide

The advertising industry; agency services, working relationships, compensation methods by Albert Wesley Frey( Book )

1 edition published in 1958 in English and held by 94 WorldCat member libraries worldwide

Marketing norms for product managers by F. Beaven Ennis( Book )

1 edition published in 1985 in English and held by 91 WorldCat member libraries worldwide

Selecting an advertising agency : factors to consider ... steps to take by Association of National Advertisers( Book )

7 editions published between 1971 and 1987 in English and held by 86 WorldCat member libraries worldwide

Association of National Advertisers guide to media management by Herbert Zeltner( Book )

2 editions published in 1995 in English and held by 85 WorldCat member libraries worldwide

Perspectives in advertising management by Association of National Advertisers( Book )

7 editions published in 1969 in English and held by 77 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.44 (from 0.15 for DAGMAR, de ... to 0.95 for National A ...)

DAGMAR, defining advertising goals for measured advertising results
Covers
Co-op advertisingAssociation of National Advertisers guide to media management
Alternative Names
A.N.A.

A.N.A.(Association of National Advertisers

ANA

ANA (Association of National Advertisers)

Association of National Advertising Managers

国家广告商联合会

Languages