60f Bon, Jérôme [WorldCat Identities]
WorldCat Identities

Bon, Jérôme

Overview
Works: 21 works in 57 publications in 2 languages and 367 library holdings
Genres: Academic theses 
Roles: Author, Editor, Adapter
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Jérôme Bon
Techniques marketing by Jérôme Bon( Book )

13 editions published between 1986 and 1995 in French and Undetermined and held by 113 WorldCat member libraries worldwide

Marketing des services publics : l etude des besoins de la population by Jérôme Bon( Book )

9 editions published in 1980 in French and held by 77 WorldCat member libraries worldwide

Marketing en exercices by Jérôme Bon( Book )

7 editions published in 1990 in French and Undetermined and held by 63 WorldCat member libraries worldwide

La publicite, nerf de la communication( Book )

4 editions published in 1983 in French and held by 55 WorldCat member libraries worldwide

Le marketing by Armand Dayan( Book )

2 editions published between 1990 and 1992 in French and held by 38 WorldCat member libraries worldwide

Cette étude de la démarche marketing met en avant les techniques ayant pour objectif la satisfaction simultanée du vendeur et de l'acheteur. Elle détaille les étapes de connaissance du marché, connaissance du produit et connaissance de l'environnement qui précèdent les actions sur le marché et le lancement des produits. Elle s'intéresse enfin au marketing des organisations non commerciales
L' état et la publicité : réglementation et campagnes publiques by Fondation nationale pour l'enseignement de la gestion des entreprises( Book )

5 editions published between 1980 and 1986 in French and English and held by 6 WorldCat member libraries worldwide

L'Étude des besoins de la population : marketing des services publics by Jérôme Bon( Book )

1 edition published in 1980 in French and held by 4 WorldCat member libraries worldwide

Application du marketing et comportement du consommateur dans des environnements spécifiques by Jérôme Bon( Book )

3 editions published between 1993 and 2019 in French and held by 3 WorldCat member libraries worldwide

Le marketing a considérablement élargi son champ d'action en s'appliquant successivement au secteur industriel, au secteur des services et au secteur public et non commercial. Les travaux présentés dans cette thèse visent à mieux connaitre et à mieux comprendre les conditions d'application du marketing, notamment dans le secteur public. Ces travaux étudient également le comportement du consommateur dans différents environnements spécifiques
Marketing des services publiques: l'étude des besoins de la population by Jérôme Bon( Book )

1 edition published in 1980 in French and held by 1 WorldCat member library worldwide

Pratique d'entreprise et pédagogie en gestion( Book )

1 edition published in 1984 in Undetermined and held by 1 WorldCat member library worldwide

Services publics : contrats de service et discrimination tarifaire by Jérôme Bon( )

1 edition published in 2001 in French and held by 1 WorldCat member library worldwide

Collectivités locales et informatique : évolution, gestion, enjeux organisationnels, fonction publique territoriale( Book )

1 edition published in 1986 in French and held by 1 WorldCat member library worldwide

Recherche et pédagogie en gestion ... : journée d'étude, [Paris], le 19 octobre 1983( Book )

1 edition published in 1984 in English and held by 1 WorldCat member library worldwide

Les secrets de la performance des entreprises publiques camerounaises : (Douala du lundi 9 mars au mardi 10 mars 1987)( Book )

1 edition published in 1987 in French and held by 1 WorldCat member library worldwide

Pratique d'entreprise et pédagogie en gestion : textes [de la journée d'étude du 7 juin 1984, tenue à Paris]( Book )

1 edition published in 1984 in French and held by 1 WorldCat member library worldwide

Fidéliser les clients? : oui, mais ... by Jérôme Bon( )

1 edition published in 2000 in French and held by 1 WorldCat member library worldwide

L'ADAPTATION DE L'ADMINISTRATION AUX ADMINISTRES- ETUDE ECONOMIQUE by Jérôme Bon( Book )

1 edition published in 1975 in French and held by 0 WorldCat member libraries worldwide

Analyse de l'environnement par les services publics : les établissements d'enseignement by Jérôme Bon( Book )

1 edition published in 1985 in French and held by 0 WorldCat member libraries worldwide

L'approche du marché par les organisations non-commerciales : les établissements d'enseignement by Jérôme Bon( Book )

1 edition published in 1985 in French and held by 0 WorldCat member libraries worldwide

LE COMPORTEMENT DE L'ACHETEUR NON PAYEUR : UN ESSAI D'APPLICATION by Jérôme Bon( Book )

1 edition published in 1979 in French and held by 0 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.84 (from 0.81 for Marketing ... to 1.00 for Applicatio ...)

Languages
French (50)

English (2)