WorldCat Identities

Wedel, Michel

Overview
Works: 99 works in 228 publications in 2 languages and 1,665 library holdings
Roles: Author, Editor, Interviewee, Honoree
Publication Timeline
.
Most widely held works by Michel Wedel
Visual marketing : from attention to action by Michel Wedel( )

16 editions published between 2007 and 2012 in English and Undetermined and held by 648 WorldCat member libraries worldwide

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Visual cognition -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the market place / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Action and choice -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young -- Images and preference: a feeling-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Epilogue -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski
Market segmentation : conceptual and methodological foundations by Michel Wedel( Book )

25 editions published between 1998 and 2003 in English and held by 568 WorldCat member libraries worldwide

Recent technological developments, yielding a growing volume of information and a more detailed accounting of consumers' actual behavior, present new challenges and opportunities for market segmentation. Market Segmentation: Conceptual and Methodological Foundations provides an overview of the current state of the art in segmentation research. It aims to provide readers with both the conceptual basis as well as the tools necessary to conduct segmentation studies in a large number of markets, illustrated through a variety of applications
Eye tracking for visual marketing by Michel Wedel( Book )

10 editions published between 2006 and 2009 in English and Undetermined and held by 59 WorldCat member libraries worldwide

We provide the theory of visual attention and eye-movements that serves as a basis for evaluating eye-tracking research and for discussing salient and emerging issues in visual marketing. Motivated from its rising importance in marketing practice and its potential for theoretical contribution, we first review eye-tracking research for visual marketing. Then, we discuss the structure of the eye, the visual brain, eye movements, and methods for recording and analyzing them. Next, we describe our theory and review eye-tracking applications in marketing based on it. We conclude with an outlook on future theory and method development and recommendations for practice
Agricultural marketing and consumer behavior in a changing world by B Wierenga( )

2 editions published in 1997 in English and held by 47 WorldCat member libraries worldwide

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture
Building models for marketing decisions by P. S. H Leeflang( Book )

6 editions published in 2000 in English and held by 19 WorldCat member libraries worldwide

This text describes marketing models that managers can use as an aid in decision making. Even simple models outperform human judgements in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. In this book, which is a revision and expansion of Naert and Leeflang's "Building Implementable Marketing Models" (1978), the authors discuss in detail the model-building process. They distinguish four parts in this process: specification, estimation, validation and use of models. Throughout the book, the authors provide examples and illustrations
Clusterwise regression and market segmentation : developments and applications by Michel Wedel( Book )

6 editions published in 1990 in English and held by 18 WorldCat member libraries worldwide

. In the first part the literature on market segmentation is reviewed, in the second part a set of new methods for market segmentation are developed and applied. Part 1 starts with a discussion of the segmentation concept, and proceeds with a discussion on marketing strategies for segmented markets. A number of criteria for effective segmentation are summarized. Next, two major streams of segmentation research are identified on the basis of their theoretical foundation, which is either of a microeconomic or of a behavioral science nature. These two streams differ according to both the bases and the methods used for segmenting markets. After a discussion of the segmentation bases that have been put forward as the normative ideal but have been applied in practice very little, different bases are classified into four categories, according to their being observable or unobservable, and general or product- specific. The bases in each of the four categories are reviewed and discussed in terms of the criteria for effective segmentation. Product benefits are identified as one of the most effective bases by these criteria. Subsequently, the statistical methods available for segmentation are discussed, according to a classification into four categories, being either a priori or post hoc, and either descriptive or predictive. Post hoc (clustering) methods are appealing because they deal adequately with the complexity of markets, while the predictive methods within this class (AID, clusterwise regression) combine this advantage with prediction of purchase (predisposition). Within the two major segmentation streams, segmentation methods have been developed that are specifically tailored to the segmentation problems at hand. These are discussed. For the microeconomic school focus is upon recently developed latent class approaches that simultaneously estimate consumer segments and market characteristics (market shares, switching, elasticities) within these segments. For the behavioral science school focus is on benefit segmentation. Disadvantages of the traditional two-stage approach, in which consumers are clustered into segments on the basis of benefit importances estimated at the individual level, are revealed and procedures that have been addressed to one or more of these problems are reviewed. In Part 2, three new methods for benefit segmentation are developed: clusterwise regression, fuzzy clusterwise regression and generalized fuzzy clusterwise regression. The first method is a clustering method that simultaneously groups consumers in a number of nonoverlapping segments, and estimates the benefit importances within segments. The performance of the algorithm on synthetic data is investigated in a Monte Carlo study. Empirically, the method is shown to outperform the two-stage procedure. Special attention is paid to significance testing with Monte Carlo test procedures, and convergence to local optima. An application to segmentation of the meat-market in the Netherlands on the basis of data on elderly peoples preferences for meat products is given. Three segments are identified. The first segment weights sensory quality against exclusiveness (price), in the second segment quality is traded off against fatness. This segment, comprising predominantly of females, had the best knowledge of nutrition. In the third segment preference is based on quality only. Regional differences were identified among segments. Fuzzy clusterwise regression extends clusterwise regression in that it allows consumers to be a member of more than one segment. It simultaneously estimates the preference functions within segments, as well as the degree of membership of consumers in those segments. Using synthetic data, the performance of the method is evaluated. Empirical comparisons with two other methods are provided, and the cross-validity of the method with respect to classification and prediction is assessed. Attention is given in particular to the selection of the appropriate number of segments, the setting of the user defined fuzzy weight parameter, and Monte Carlo significance test procedures. An application to data on preferences for meatproducts used on bread in the Netherlands revealed three segments. In the first segment, taste and fitness for common use are important. In the second segment, taste overridingly determines preference, but products that are considered more exclusive and natural and less fat and salt are also preferred. In segment three the health related product benefits are even more important. The importance of taste decreases from segment one to three, while the importance of health-related aspects increases in that direction. The health oriented segments comprised more females, older people and people who attributed causality of their behavior more to themselves. The method was also applied to data on consumers image for stores that sell meat. Again three segments were revealed. The value shoppers, trade off quality and price. They come from smaller families and spend less on meat. In the largest segment store image is based upon product quality. Females have higher membership in this segment, that is more involved with the store where they buy meat. For service shoppers, both service and atmosphere are important. This segment tends to be more store-loyal. Next, a generalization of fuzzy clusterwise regression is proposed, which incorporates both benefit segmentation and market structuring within the framework of preference analysis. The method simultaneously estimates the preference functions within each of a number of clusters, and the parameters indicating the degree of membership of both subjects and products in these clusters. The performance of this method is assessed in a Monte Carlo study on synthetic data. The method is compared empirically with clusterwise regression and fuzzy clusterwise regression. The significance testing with Monte Carlo test procedures, and the selection of the fuzzy weight parameters is treated in detail. Two segments were revealed in an analysis of consumer preferences of butter and margarine brands. The segments differed mainly in the importance attached to exclusiveness and fitness for multiple purposes. The brands competing within these segments were revealed. Females and consumers with a higher socioeconomic status had higher memberships in the segments in which exclusiveness was important. Finally, the clusterwise regression methods developed in this work are compared with other recently developed procedures in terms of the assumptions involved. The substantive results obtained in the empirical studies concerning foods are summarized and their implications for future research are given. The implications and the contribution of the methods to the development of marketing strategies for segmented markets are discussed
A Monte Carlo study into time-aggregation in continuous and discrete-time hazard models by Frenkel ter Hofstede( Book )

7 editions published in 1996 in English and held by 14 WorldCat member libraries worldwide

An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL by Tammo H. A Bijmolt( Book )

5 editions published in 1993 in English and held by 13 WorldCat member libraries worldwide

A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods by Tammo H. A Bijmolt( Book )

3 editions published in 1994 in English and held by 12 WorldCat member libraries worldwide

A latent class binomial logit methodology for the analysis of paired comparison choice data by Michel Wedel( Book )

6 editions published in 1992 in English and held by 11 WorldCat member libraries worldwide

The influence of involvement on brand dissimilarities and MLMDS solutions by Tammo H. A Bijmolt( Book )

4 editions published in 1993 in English and held by 10 WorldCat member libraries worldwide

A pricing decision model for Gabor Granger price experiments by Michel Wedel( Book )

5 editions published in 1992 in English and held by 10 WorldCat member libraries worldwide

A maximum likelihood methodology for segmentation in conjoint models by Michel Wedel( Book )

5 editions published in 1991 in English and held by 10 WorldCat member libraries worldwide

Marktonderzoek, marktstructuuranalyse en marktkunde : inter- en intradisciplinaire integratie by Michel Wedel( Book )

1 edition published in 1993 in Dutch and held by 9 WorldCat member libraries worldwide

Concomitant variable latent class models for the external analysis of choice data by Wagner A Kamakura( Book )

5 editions published in 1992 in English and held by 9 WorldCat member libraries worldwide

A latent class Poisson regression model for heterogeneous count data with an application to direct mail( Book )

4 editions published between 1991 and 1992 in English and held by 8 WorldCat member libraries worldwide

A mixture likelihood approach for generalized linear models by Michel Wedel( Book )

4 editions published in 1992 in English and held by 8 WorldCat member libraries worldwide

Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model by Michel Wedel( Book )

3 editions published in 1993 in English and held by 7 WorldCat member libraries worldwide

The triangle between firm characteristics, export market information, and export performance by Liane Voerman( Book )

1 edition published in 1998 in English and held by 6 WorldCat member libraries worldwide

Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments( Book )

3 editions published in 1995 in English and held by 6 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.48 (from 0.21 for Visual mar ... to 0.90 for Research n ...)

Market segmentation : conceptual and methodological foundations
Covers
Market segmentation : conceptual and methodological foundationsEye tracking for visual marketingBuilding models for marketing decisions
Alternative Names
Michel Wedel Dutch karateka

ミッシェル・ウェーデル

Languages
English (118)

Dutch (1)