WorldCat Identities

Anholt, Simon

Overview
Works: 42 works in 184 publications in 10 languages and 4,206 library holdings
Genres: Cross-cultural studies  History  Case studies  Handbooks and manuals 
Roles: Author, win, Interviewee, Author of introduction, Recipient, Creator
Publication Timeline
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Most widely held works by Simon Anholt
Brand new justice : the upside of global branding by Simon Anholt( )

10 editions published between 2002 and 2005 in English and held by 1,145 WorldCat member libraries worldwide

"In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET
Brand America : the making, unmaking and remaking of the greatest national image of all time by Simon Anholt( )

11 editions published in 2010 in English and held by 752 WorldCat member libraries worldwide

Portrays how the most powerful nation brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it.--From publisher description
Competitive identity : the new brand management for nations, cities and regions by Simon Anholt( Book )

28 editions published between 2006 and 2014 in 3 languages and held by 456 WorldCat member libraries worldwide

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket
Brand America : the mother of all brands by Simon Anholt( )

9 editions published between 2004 and 2005 in English and held by 427 WorldCat member libraries worldwide

Annotation
Another one bites the grass : making sense of international advertising by Simon Anholt( Book )

11 editions published between 1998 and 2000 in English and held by 395 WorldCat member libraries worldwide

Tackles the challenges of advertising and branding in the global marketplace and offers practical advise on successful marketing to a foreign culture while maintaining brand integrity
Places : identity, image and reputation by Simon Anholt( Book )

31 editions published between 2009 and 2014 in English and Turkish and held by 387 WorldCat member libraries worldwide

"Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move - if they move at all - very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation."--Pub. desc
Brand new justice : how branding places and products can help the developing world by Simon Anholt( Book )

28 editions published between 2004 and 2008 in English and held by 307 WorldCat member libraries worldwide

"The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET
Handbook on tourism destination branding by Tom Buncle( Book )

7 editions published in 2009 in English and held by 97 WorldCat member libraries worldwide

Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognizing the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations
Made in America : le déclin de la marque USA by Simon Anholt( Book )

1 edition published in 2006 in French and held by 53 WorldCat member libraries worldwide

Brand America by Simon Anholt( )

2 editions published between 2010 and 2011 in English and held by 27 WorldCat member libraries worldwide

Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes
Place branding : theory and best practice by Simon Anholt( )

2 editions published in 2006 in English and held by 26 WorldCat member libraries worldwide

Brand America the Making, Unmaking and Remaking of the Greatest National Image of All Time by Simon Anholt( )

in English and held by 24 WorldCat member libraries worldwide

Aufstieg und Fall der Marke USA : Amerikas Image zwischen Absicht und Wahrnehmung by Simon Anholt( Book )

5 editions published between 2005 and 2007 in German and held by 21 WorldCat member libraries worldwide

Brand USA : the mother of all brands by Simon Anholt( Book )

1 edition published in 2004 in English and held by 18 WorldCat member libraries worldwide

L'identità competitiva : il branding di nazioni, città, regioni by Simon Anholt( Book )

2 editions published in 2007 in Italian and held by 13 WorldCat member libraries worldwide

L'Italia e lo stile, la Francia e lo chic, la Germani e l'alta ingegneria, il Giappone e la miniaturizzazione spinta: a ogni paese sono associati stereopiti che condizionano la sua fortuna economic sul mercato globale. Come agire su di essi oer aumentare reputazione e attrattività di un dato luogo? Da quando Simon Anholt ha coniato il termine nation branding alla metà degli anni Novata, è diventato l'esperto più ascoltato sul branding di nazioni, città e regioni. L'autore spiega come applicare le tecniche del marketing e del branding alla promozione dell'identità dei luoghi, attingendo alla sua vasta esperienza di consulente di governi del Nord come del Sud del mondo e a esempi tratti dall'attualità, come il declino dell'attrattiva del brand America dopo l'occupazione dell'Iraq, l'effetto delle Olimpiadi sulla popolarità di Sydney, Atene e Pechino, la crisi delle vignette di Maometto e le ripercussioni sull'immagine della Danimarca nei paesi arabi, la riconversione economica della Giamaica e così via. Contrariamente all'idea diffusa che bastino un luogo, uno slogan e un poster accattivante per attirare turisti e investimenti verso un paese o una città, Anholt mostra come la gestione dell'identità competitiva richiede una strategia che coinvolga enti pubblici e attori privati, nonché ampi segmenti della popolazione, intorno a un progetto condiviso di identità competitiva. All'incrocio fra psicologia sociale e marketing culturali, L'identità competitiva illustra in dettaglio la teoria, la pianificazione e l'implementazione di una strategia di branding volta avalorizzare sia le tradizioni sia i nuovi sviluppi in un luogo
Global residence and citizenship handbook residence planning - alternative citizenship - passports - visa restrictions - freedom of movement - tax planning by Christian Kalin( Book )

3 editions published between 2012 and 2016 in English and held by 10 WorldCat member libraries worldwide

Brand new justice by Simon Anholt( Book )

3 editions published between 2003 and 2016 in 3 languages and held by 6 WorldCat member libraries worldwide

Brand China : the next superbrand? by Simon Anholt( Book )

2 editions published in 2005 in English and held by 6 WorldCat member libraries worldwide

Manual sobre branding de destinos turísticos : con una introducción de Simon Anholt( Book )

3 editions published in 2011 in Spanish and held by 4 WorldCat member libraries worldwide

"Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations."--Publisher's website (from the english language version edition)
Brands and branding by Rita Clifton( Book )

2 editions published between 2006 and 2009 in English and held by 3 WorldCat member libraries worldwide

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. - Publisher
 
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Audience level: 0.35 (from 0.09 for Brand new ... to 0.96 for L'identita ...)

Brand America : the making, unmaking and remaking of the greatest national image of all time
Covers
Brand America : the making, unmaking and remaking of the greatest national image of all timeCompetitive identity : the new brand management for nations, cities and regionsBrand America : the mother of all brandsAnother one bites the grass : making sense of international advertisingPlaces : identity, image and reputationBrand new justice : how branding places and products can help the developing worldHandbook on tourism destination brandingPlace branding : theory and best practice
Alternative Names
Simon Anholt Independent Policy Advisor, Author

Анхолт, Симон

Саймон Анхольт

Саймон Анхольт независимый политический советник

אנהולט, סיימון

사이먼 앤홀트 (Simon Anholt)

안홀트, 사이몬

サイモン・アンホルト

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