WorldCat Identities

Merron, Jeff

Works: 6 works in 15 publications in 1 language and 106 library holdings
Genres: Biographies  Academic theses 
Roles: Author
Publication Timeline
Most widely held works by Jeff Merron
Murrow on TV : See it now, Person to person, and the making of a "masscult personality" by Jeff Merron( Book )

7 editions published between 1900 and 1988 in English and Undetermined and held by 99 WorldCat member libraries worldwide

Putting foreign consumers on the map: J. Walter Thompson's struggle with General Motors' international advertising account in the 1920s by Jeff Merron( )

2 editions published between 1999 and 2003 in English and held by 2 WorldCat member libraries worldwide

Murrow on Tv: "See It Now," "Person to Person," and the Making of a' Masscult Personality.' Journalism Monographs Number 106 by Jeff Merron( Book )

2 editions published in 1988 in English and held by 2 WorldCat member libraries worldwide

Edward R. Murrow is considered by many to be the first serious practitioner of broadcast journalism. In the 1950s he pioneered in developing the television documentary form with the "See It Now" series. A second series, "Person to Person," played a large part in popularizing the televised celebrity interview. Characterizations of Murrow as "swashbuckling" and "a genuine hero," while perhaps true, serve to obscure Murrow's real contributions to television journalism. Despite his production of many provocative and probing video segments, for example, for the most part he used television in a conservative manner--both "See It Now" and "Person to Person" were as formulaic and predictable as many other television programs. Both "See It now" and "Person to Person" were geared to mass audiences, as the medium of television demanded. The audience for each program differed, as did Murrow's demeanor on each night. Both of Murrow's programs influenced television journalism. He set standards still in effect at the networks today and was the role model for the television foreign correspondent. Journalists, critics, and media historians would like to remember Murrow as being something he was not: an individualist who never compromised his high journalistic standards in face of corporate pressure. He did compromise, and the result had many tangible benefits for him and for cbs. (One hundred and sixty-three notes are included.) (Ms)
Edward R. Murrow's contributions to television journalism, 1951-55 : a study of See It Now and Person to Person by Jeff Merron( )

2 editions published in 1985 in English and held by 2 WorldCat member libraries worldwide

SportsJones( )

in English and held by 1 WorldCat member library worldwide

Alternative sports news and editorials
The role of culture in development communication research and the use of ethnography in development communication project planning by Jeff Merron( Book )

1 edition published in 1990 in English and held by 0 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.62 (from 0.60 for Putting fo ... to 1.00 for The role o ...)

English (14)