WorldCat Identities

Guo, Yue active 2016

Works: 4 works in 9 publications in 2 languages and 105 library holdings
Genres: History  Case studies 
Roles: Author, Contributor, Other
Classifications: PN1993.5.C4, 791.430951
Publication Timeline
Most widely held works by Yue Guo
Choosing e-commerce strategies: a case study of partnership by Khuong Le-Nguyen( )

3 editions published in 2016 in English and held by 39 WorldCat member libraries worldwide

The case uses the story of one of the leading e-commerce firms in Vietnam to introduce students to concepts and models of e-commerce, and in particular, to help students get familiar with cultural, ethical and legal issues in doing cross-border e-commerce. After solving the top three challenges in doing e-commerce in Vietnam within the past 9 years - enabling a reliable and secured online transaction, building customers' trust in buyers and providing an effective shipping service, the CEO needed to consider whether he should expand his proven successful domestic ecosystem extensively or build a completely new one to serve his company's strategic move: doing cross border e-commerce in Southeast Asia where there exist established players in the highly competitive and technology savvy market. Such a key strategic event occurred in early 2014
Developing enterprise social software in China: insights from Mingdao by Khuong Le-Nguyen( )

2 editions published in 2017 in English and held by 33 WorldCat member libraries worldwide

Cloud-computing and Web 2.0 technologies have triggered a new wave of IT infrastructure adoption, which has been radically changing the way we live and work. In particular, Enterprise 2.0 and Enterprise Social Software (ESS) are getting more attention from organizations worldwide as they help staff to work and collaborate more efficiently. Mingdao that provides an ESS platform via the SaaS delivery model. The case explains the platform's early tortuous design and development, defined its business and revenue model, and improved its platform's various functions and features. Such organizational experiences not only reflect the opportunities and challenges of the ESS market in China, but also present a new way of communication, collaboration, and sharing on the enterprise social network platform
Hua yu dian ying de mei xue ge ming yu wen hua hui liu : da lu, Xianggang, Taiwan "xin dian ying" yan jiu = Huayu dianying de meixue geming yu wenhua huiliu by Yue Guo( Book )

3 editions published in 2008 in Chinese and held by 31 WorldCat member libraries worldwide

The market impacts of sharing economy entrants: evidence from USA and China by Yue Guo( )

1 edition published in 2019 in English and held by 2 WorldCat member libraries worldwide

Audience Level
Audience Level
  General Special  
Audience level: 0.55 (from 0.42 for Choosing e ... to 0.97 for Hua yu dia ...)

Alternative Names
郭越 1975-