WorldCat Identities

Ruihley, Brody J.

Works: 7 works in 14 publications in 1 language and 217 library holdings
Genres: Case studies 
Roles: Editor, Author, Contributor
Classifications: GV1202.F35, 793.93
Publication Timeline
Most widely held works by Brody J Ruihley
The fantasy sport industry : games within games by Andrew C Billings( Book )

6 editions published between 2013 and 2015 in English and held by 133 WorldCat member libraries worldwide

Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is an in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. The book presents an overview of the history of fantasy sport and its close connection to innovations in sports media
Sport and the pandemic : perspectives on Covid-19's impact on the sport industry by Paul Mark Pedersen( )

3 editions published between 2020 and 2021 in English and held by 53 WorldCat member libraries worldwide

"This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport"--
Fantasy breakdown : a case study on organizational crisis communication and stakeholder reaction during mass product failure by Brody J Ruihley( )

1 edition published in 2018 in English and held by 27 WorldCat member libraries worldwide

On the first Sunday of the National Football League's 2016-17 season, a technical issue caused ESPN's fantasy-football website and mobile application to fail. ESPN's product failure is no small problem and represented a major organizational crisis; with 7.1 million unique users, ESPN represents the largest provider of a multi-billion-dollar fantasy-sport industry. This case study examined ESPN's organizational communication strategy, as well as the stakeholder responses surrounding the failure of ESPN's fantasy-football website and application on the most anticipated day of the fantasy-sport season. Using content analysis and partnering with a social media data insights company, the study examined social media messages from both the organizational and consumer side of this fantasy-sport product failure. Through sampling 1,542 social media messages from a population of 11,881 unique comments via Twitter, the reactive nature of ESPN's messages and the direct responses from its consumers was ascertained
Fantasy sports and the changing sports media industry : media, players, and society( )

1 edition published in 2017 in English and held by 1 WorldCat member library worldwide

"This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society"--Provided by publisher
Sport and the Coronavirus crisis : special issue( Book )

1 edition published in 2020 in English and held by 1 WorldCat member library worldwide

This special issue includes 30 commentaries and 3 industry interviews all providing a wide understanding of how the COVID-19 pandemic has impacted and altered the communication, operation, and management of sport industries all throughout the world. These commentaries come in all shapes and sizes when comparing scope, length, methods, topic, level of sport, and COVID-19 implications and discussion. A goal of this special issue, from the outset, was to give voice to many scholars in their own particular niche of sport-based research and provide a venue to discuss how that niche has been impacted by this global pandemic. These commentaries examine the varied aspects of the sport industry, including topics in communication, marketing, management, coaching, media, public relations (PRs), gender, and governance
Beyond touchdowns, homeruns, and three-pointers: an examination of fantasy sport participation motivation( )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

This research examined the motivation aspects of a large and growing phenomenon that is fantasy sport. Through the lens of the uses and gratifications approach and using mixed methods research, motivations of the fantasy sport user were analysed. Qualitative online focus groups and a quantitative survey were administered to develop, validate, and explore fantasy sport motivations. The results revealed the top three motivating factors as fanship, competition, and social sport and the bottom three as fan expression, ownership, and escape. The factors of competition, achievement, and surveillance had significant positive correlations with overall satisfaction while the factors of competition and camaraderie had significant positive correlations with future intentions. This research provides more information and insight into the burgeoning field of fantasy sport. The results of this study provide practitioners a more comprehensive view into the attitudes, feelings, and motives of the fantasy sport user. Both academic and practical implications are highlighted
Defining sport : conceptions and borderlines by Shawn Klein( )

1 edition published in 2018 in English and held by 1 WorldCat member library worldwide

This book examines influential conceptions of sport and then analyses the interplay of challenging borderline cases with the standard definitions of sport. It is meant to inspire more thought and debate on just what sport is, how it relates to other activities and human endeavors, and what we can learn about ourselves by studying sport
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.53 (from 0.31 for Fantasy sp ... to 0.94 for Sport and ...)

English (14)